BIRTH OF THE COOL: THE EMERGENCE OF THE TEENAGER IN MID-20TH-CENTURY EUROPE

PubertyListen or adolescenceListen, commonly situated between 12 and 20 years of age, is the time in which children start their road to self-sufficiencyListen, gaining independence from the home in which they grew up. The appearance of public education options in the 20th century, providing a more affordableListen and more accessible alternative to private and church schooling, was a vitalListen factor in this evolution.

While the earliest use of the word ‘teenager’ can be tracedListen to the 1900s, it wasn’t until the 1950s that the term was commonly used. This coincidesListen with the post-war economic boom in Western Europe: parents had fewer kids and more money to spend, as a result of which youth was increasingly targetedListen as a consumer market.

At the same time, teenagers became the drivers of their own subcultures in music, clothing, film, games, television programmes, books and magazines. While the mid-century bobby socksListen and poodle skirtsListen mainly exertedListen influence on how youngsters dressed, later fashion trends came to rule the entire market. T-shirts, mini-skirts and bell-bottom trousers thus became ubiquitousListen from the 1960s onward.

The thrivingListen economy of the 1980s and 1990s again allowed teens to indulgeListen in their own fashion preferences, this time gravitatingListen to clothing featuring names and logos that more clearly identified them as a separate, interconnected community.

As tomorrow’s adults, teenagers at the end of the century became trendsetters closely watched and serviced by all of society, giving rise to the notion of a ‘teenocracy’ as a replacement for the rule of the elders – the gerontocracy – that was in place previously.

The most surprising factor in the formation of distinctListen teen culture is the importance of emerging technologies. When cars became more prevalentListen in the post-war period, teens gained the independence to undertakeListen adventures, establish networks and develop relationships away from home – leaving their parents with fears about the experiments, devianceListen or trouble they might get into.

From new population class, booming consumer market, and possible security threatListen, the teenager by the end of the 20th century had become a driver of trends and a benchmarkListen for what’s cool or not.

Źródło artykułu: Europeana Foundation. Licencja CC BY-SA 4.0.
Definicje i przykłady zdań pochodzą ze słownika Cambridge Dictionary.

VOCABULARY

emergence /ɪˈmɜː.dʒəns/ – the fact of something becoming known or starting to exist;
pojawienie się

puberty /ˈpjuː.bə.ti/ – the stage in people’s lives when they develop from a child into an adult because of changes in their body that make them able to have children;
okres dojrzewania płciowego

adolescence /ˌæd.əˈles.əns/ – the period of time in a person’s life when they are developing into an adult;
okres dojrzewania

self-sufficiency /ˌself.səˈfɪʃ.ən.si/ – the quality of being able to take care of yourself, to be happy, or to deal with problems, without help from other people;
samowystarczalność

affordable /əˈfɔː.də.bəl/ – not expensive;
przystępny, w przystępnej cenie

vital /ˈvaɪ.təl/ – necessary for the success or continued existence of something; extremely important;
niezbędny, istotny

trace /treɪs/ – to discover the causes or origins of something by examining the way in which it has developed;
śledzić np. postęp, historię

coincide /ˌkəʊ.ɪnˈsaɪd/ – to happen at or near the same time;
zbiegać się (w czasie), zaistnieć jednocześnie

target /ˈtɑː.ɡɪt/ – to direct advertising, criticism, or a product at someone;
kierować (coś do kogoś)

bobby socks /ˈbɒbi sɒks/ – a style of women’s socks, white, ankle length or collected at the ankle, instead of at full extension up the leg (wikipedia.org);
wywijane skarpetki do kostek

poodle skirts /ˈpuːdəl skɜːts/ – wide swing felt skirts of a solid color displaying a design appliquéd or transferred to the fabric; the design was often a coiffed poodle (wikipedia.org);
spódnice z koła (luźne tłumaczenie)

exert /ɪɡˈzɜːt/ – to use something such as authority, power, influence, etc. in order to make something happen;
używać, wywierać

ubiquitous /juːˈbɪk.wɪ.təs/ – seeming to be everywhere;
wszechobecny, powszechny

thriving /ˈθraɪ.vɪŋ/ – growing, developing, or being successful;
prosperujący, kwitnący

indulge /ɪnˈdʌldʒ/ – to allow yourself or another person to have something enjoyable, especially more than is good for you;
pozwalać sobie / komuś na coś, dogadzać sobie / komuś

gravitate /ˈɡrævɪˌteɪt/ – to be attracted to or move toward something;
skłaniać się (ku czemuś)

distinct /dɪˈstɪŋkt/ – clearly noticeable; that certainly exists; clearly separate and different (from something else);
różny, odmienny, wyraźny

prevalent /ˈprev.əl.ənt/ – existing very commonly or happening often;
przeważający, powszechnie występujący

undertake /ˌʌn.dəˈteɪk/ – to do or begin to do something, especially something that will take a long time or be difficult;
podjąć się, przedsięwziąć

deviance /ˈdiː.vi.əns/ – the quality of not being usual, and of being generally considered to be unacceptable;
odchylenie od normy, dewiacja